Jordan's Café
Chapel Hill, NC · jordanchavis.io
Order #2019Jan 2019 – Jan 2023
Spreedly
Senior Growth Marketing Manager
★ Promoted after 2 years
The order
- Organic pipeline
- $12M+
- Paid search pipeline (on $400K)
- $5.3M
- Paid search ROAS
- 1200%
- Recovered pipeline
- $1M
- Community members
- 99 → 2,500+
Total time4 yrs
What I did
- Revenue-focused growth. Built $12M+ in pipeline from organic channels and $5.3M from paid search on $400K of spend.
- Category creation. Among the first to publish on payment orchestration, helping define the category and making Spreedly its leader within 18 months through consistent, niche-focused content.
- PLG and lifecycle. Long-term nurture and churn recovery programs that won back $1M in otherwise lost pipeline. An early adopter of inbound-led outbound, working with sales to convert free users to paid through signal-based selling.
- Conversion and A/B testing. Led website redesigns and a standing backlog of experiments across content layout, CTAs, video, and schema.
- Community and brand. Scaled the community sub-brand from 99 to 2,500+ members with LinkedIn and X ads, and led the 2021 visual rebrand and the 2022 website redesign.
From the AI Lab
★ Thank you · come again ★