Jordan's Café
Chapel Hill, NC · jordanchavis.io
Order #2023Jan 2023 – Apr 2024
ProsperOps
Senior Demand Generation Marketing Manager
The order
- MQLs, first six months
- +100%
- Non-branded organic traffic
- +35% YoY
- Organic signups
- +20%
- Paid-attributed revenue
- $1M+
- SDR sequence reply rate
- 8.16%
Total time1 yr 3 mo
What I did
- Organic growth. Grew non-branded organic traffic 35% year over year and organic signups 20% with a content-led SEO strategy; MQLs more than doubled in the first six months across organic and paid.
- Email and lifecycle. Multi-stage nurture workflows with persona-based targeting. SDR sequences hit 31% open and 8.16% reply rates; the 9,500+ subscriber newsletter held 12–15% opens.
- Paid channel launch. Launched the company’s first paid search and paid social programs, driving multiple enterprise customers and $1M+ in attributed revenue.
- CRO. Started the company’s first conversion testing program and redesigned key pages within the first month.
- Agency leadership. Hired and managed two agency partners (paid social and SEO content) in the first quarter.
From the AI Lab
★ Thank you · come again ★