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Writing · March 2021

The Book

Everything I learned about marketing, I learned from DJing.

Before I created this website, I set out to write a book. This book is about how DJing prepared me for a life in marketing, even though I didn't know it at the time.

The problem with books? They're finite, and I can't easily add a chapter when I'm done. So every time I publish a chapter, it ends up here.

Contents

  1. The IntroEverything I Learned About Marketing, I Learned from DJingHow DJing prepared me for a life in marketing, even though I didn't know it at the time.
  2. Part OneIt's Not About You, It's About ThemThe best marketing is not about you, your service, or your product. It's about your customer, and what outcomes they will experience after they choose your brand.
  3. Part TwoIt's All One Big ExperimentThe art and science of a series of experiments, and what they add up to when it's all said and done.
  4. Part ThreeIt's Not What You PlayIt's not what you play, it's how you play it.